The Podcast Is Marketing, Not a Hobby
Set the business purpose before choosing the gear.
All payments made in the preview are in test mode. Read more
PODCASTING FOR ENTREPRENEURS · THE HANDBOOK
Discover how to turn your podcast into leads and paying clientsTHE PODCASTING FOR ENTREPRENEURS HANDBOOK IS YOUR PLAYBOOK FOR PROFIT.
Get the step-by-step roadmap for entrepreneurs who want a podcast that grows their business, not just their audience.
Digital edition · $9 · Your first step, not a promise of results
Podcast creationLead generationMission-driven networkingOffers that make senseSales conversationsPodcast creationLead generationMission-driven networkingOffers that make senseSales conversationsPodcast creationLead generationMission-driven networkingOffers that make senseSales conversationsPodcast creationLead generationMission-driven networkingOffers that make senseSales conversationsPodcast creationLead generationMission-driven networkingOffers that make senseSales conversationsPodcast creationLead generationMission-driven networkingOffers that make senseSales conversationsPodcast creationLead generationMission-driven networkingOffers that make senseSales conversationsPodcast creationLead generationMission-driven networkingOffers that make senseSales conversations
2027
§01The opportunity
Podcasting for entrepreneurs:
YOUR STORY IS THE
NEW ORGANIC MARKETING.
2027 is going to be the biggest year for podcasting in history. The question is not whether to record. It is how your podcast becomes a marketing channel for your business.
01
01
Know your buyer
02
02
Build your rhythm
03
03
Capture leads
04
04
Clarify your offer
05
05
Track conversion
06
06
Build relationships
§02For the serious operator
Not built for podcasters.
Built for entrepreneurs.
This handbook is for entrepreneurs who want every episode working toward revenue.
This book is for…
- Entrepreneurs who want the show to bring in clients
- Hosts with an audience and no conversion
- Founders who haven't launched and want to do it right
- Operators who sell high-ticket offers
- Anyone ready to stop guessing what to publish
This book is not for…
- People chasing fame over revenue
- Hosts who won't put an offer behind the show
- Anyone shopping for another motivation book
- People who want to stay a hobby podcast
§03The ceiling
WHAT IF YOUR PODCAST COULD CREATE CLIENTS BEFORE THEY PAY…
Your podcast should be your greatest marketing tool... Most entrepreneurs struggle because they don't know how to convert listeners to clients.
- × 01You made yourself the producer, editor, booker, and marketer of your own show.
- × 02Episodes go out every week, but there is no path from listener to buyer.
- × 03You measure downloads because you don't know which episodes make money.
Your podcast should be a sales asset, not a hobby. This handbook is your first step toward building the system behind the show.
Fig. 02 · Show structureBefore / After
A · Hobby mode
RecordingEditingBookingPostingClipsSponsorsYOU
Every task routes through you.
B · Business mode
ListenerLeadBuyerCommunityAscension
The show runs on a system. You run the show. There is always a next level.
§04What it is
THIS HANDBOOK WILL CHANGE THE WAY YOU PODCAST
ONE MIC WILL TRANSFORM YOUR BUSINESS.
The Podcast Creation Machine. The Lead Generation Machine. The Mission-Driven Networking Machine. Plus the offer and sales conversation that connect them.
$9Digital edition · Handbook
What you getPractical tools.
Practical tools.
Not more guesswork.
- One-page character guide SOP
- First ten episodes framework
- In-show ad placement SOP
- Lead magnet & nurture sequence
- Guest mapping framework
- Case studies & glossary
§05Inside the handbook
Read the framework.
Put it to work.
Ten core business lessons, followed by a next-step lesson. Read in order the first time, then return to the part your business needs.
Fig. 03 · The handbook roadmap
Creation
Serve the Person You Once Were
Build the one-page character guide and speak to your buyer's actual problem.
Rhythm Over Motivation
Use a recording calendar, episode outline, and first ten episodes framework.
The Recording Is the Easy Part
Create a distribution process and turn one recording into multiple content assets.
Leads Over Downloads
Connect a relevant lead magnet to a landing page and nurture sequence.
Every Episode Has an Ad in It
Use the in-show ad placement SOP and a clear invitation to your offer.
Build the Ladder
Map listener, lead, buyer, community, and the next offer. Track where the path leaks.
Say It in One Breath
Clarify the offer, build packages, and validate demand before building everything.
Let Them Sell Themselves
Prepare, frame, diagnose, and prescribe in a structured sales conversation.
Learn the secrets to other people's podcasts
Map guests, build your positioning, and follow up to develop business relationships.
You Are One Decision Away
An invitation to continue implementation inside Unbroken BSG.
Podcast creation
Know who the show serves. Record on a rhythm. Distribute without eating your week.
Lead generation
Give listeners a reason to share their contact information and a clear path to your offer.
Mission-driven networking
Choose guests with purpose. Build relationships that can become referrals, collaborations, or clients.
Fig. 04 · The customer ladder
01
Listener
Gives you their time
02
Lead
Shares contact information
03
Buyer
Purchases a relevant offer
04
Community
Has a reason to stay
05
Ascension
Has a next step to take
A framework to design your customer journey, not a revenue forecast.
§08The offer
THE TOOL YOU ARE MISSING...
THE REAL PODCASTING PLAN.
Unbroken BSG
Entrepreneur Handbook Series
Podcasting
for
Entrepreneurs
Build a path from
episodes to clients.
Michael Anthony “Unbroken”
10 chapters · Digital edition · $9
Digital edition · $9Step 1 of 2
01 Your info02 Payment
Digital edition · $9
§09Before you start
Your questions.
Answered.
I haven't launched a podcast. Where should I start?
Begin with the Podcast Creation Machine: define the buyer, establish your recording rhythm, and plan your first ten episodes.
I already have a podcast. Is this still relevant?
Yes. Use the chapters on conversion, listeners into clients, and production systems to examine where your current show is disconnected from your business.
What is included in the $9 edition?
The digital handbook includes ten core lessons, a next-step lesson, case studies, a glossary, the one-page character guide SOP, and the in-show ad placement SOP.
Is this a physical book?
No. This offer is for the digital edition of Podcasting for Entrepreneurs.
Will the handbook guarantee clients or revenue?
No. It provides a framework, not a guaranteed business result. Your offer, audience, execution, and follow-through determine what happens next.
© 2026 Unbroken BSG · Podcasting for Entrepreneurs